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Heineken Experience

Stadhouderskade 78 | Amsterdam 1078AE | Official website
Heineken Experience Photo info
felixtriller/Flickr
  • Type: Tours, Wineries/Breweries
  • Time to Spend: 1 to 2 hours
Overall Rating: 4.0 (4.0)
Value: 4.0 (4.0)
Facilities: 4.0 (4.0)
Atmosphere: 4.0 (4.0)
About these ratings

The Heineken Experience, which takes place in the old Heineken Brouwerij (Heineken Brewery), is a must-do for fans of the fermented beverage. And according to its website, the Heineken Experience will dip visitors "chin deep" into the popular beer. Among the attractions housed in the century-old factory are a virtual-reality ride, a history of the Heineken family and a free beer tasting. You should note that only those 18 years and older are able to partake in the tasting.

Recent travelers say the Heineken Experience is more about the company's brand (advertising, marketing) rather than a tutorial in the beer-brewing process. Some were also a bit displeased by the high price of admission, but you can chalk that up to the three beers you get to guzzle at the self-guided tour's end. The brewery is open daily and tickets cost 18 EUR (about $25 USD).

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