The W brand is the trendy younger sibling of St. Regis and The Luxury Collection, bringing a taste of contemporary chic to the Starwood clan. (And because of its Starwood affiliation, W's loyal customers can use and earn Preferred Guest rewards points towards free nights and room upgrades.) The W brand's portfolio features 45 hotels around the world, and 24 new properties are scheduled to open between January, 2014 and January, 2019. These properties receive high praise from travelers for their sleek, vibrant decor and their convenient amenities like SWEAT fitness centers and Bliss and AWAY spas. Meanwhile, the hotels' WIRED tech-friendly features (including high-speed Internet) make them popular among business travelers, and the W brand's swanky bars and lounges and trendy in-house restaurants appeal to a younger, hipper crowd. These aspects, along with exceptional customer service, have earned a number of W properties a place on our Best Hotels in the USA, Best Hotels in the Caribbean, Best Hotels in Mexico and Best Hotels in Canada rankings.