101 hotel is a member of Design Hotels. With a commanding presence in the oldest postal code of Reykjavik, 101 hotel neighbors the city's administrative buildings, cultural institutions, shopping district and the main hub of restaurants, bars and nightlife. The 101 hotel communicates refined elegance, with a stylish sense of comfort pervading throughout. The highlight of the decor, however, will be the guests themselves. Whether you are drawn to Reykjavik for business or pleasure, 101 hotel is purely about you. This first boutique hotel in Iceland is owned by designer Ingibjrg S. Palmadottir, a graduate of Parsons School of Design in New York. She has used grays, black and white, clean lines and well-placed local art works to convey pure Nordic coolness. Keeping you warm are heated oak floors, a fireplace lounge, a popular bar and the whirlpool and sauna.