W New York - Union Square

201 Park Avenue South | New York, NY 10003 [See Map]
#93 in Best New York City Hotels
Hotel Class 4.5-star Critic Rating Moderate Guest Rating
TripAdvior Traveler Rating

Based on 980 reviews
Property Type Boutique hotel with 270 rooms, 21 floors
Primary View(s) City center, Neighborhood
Style Modern, Historic
Best For Business travelers

U.S. News Review

Occupying the former Guardian Life building in Union Square, this member of the W Hotels family has addapted its Beaux Arts design to accommodate the modern day traveler. This historic property is now decked out in contemporary furnishings, as well as a FIT gym, a Bliss Spa, the cozy Living Room lounge and the 201 Bar & Restaurant. Guest rooms adopt an all-American identity, boasting bright red, white and blue decor and primo in-room amenities like pillow-top mattresses, flat-screen TVs and spa-quality bath products. Overall, travelers love the look and the location of the W New York - Union Square, and they praise the friendly customer service staff. However, guests were not amenable to the steep room rates, noting that — despite their positive opinion of the hotel — it wasn't necessarily worth what they paid for it. To help reduce the effects of sticker shock, consider joining the Preferred Guest loyalty program, which rewards you with points every time you stay at a Starwood-brand hotel. 

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Critic Reviews


“The W chain's iconic New York City property continues to attract a mix of trendsetters and tourists, thanks to the downtown location and its funky style.”

New York Magazine

“Located inside the Beaux Arts building that formerly housed Guardian Life, the hotel borders the East Village, Flatiron and Gramercy Park neighborhoods, and overlooks Union Square Park.”


“W Hotels' 270-room Union Square property greatly resembles other Ws in New York: comfortable beds, modern rooms, an excellent gym, and plenty of business travelers in the butterfly-decorated, techno-soundtracked lobby. The difference: this one's downtown, near the bar-filled East Village and media-mecca Flatiron.”


“This property brings the sleek, sophisticated style and luxury of W hotels to a prime location right on Union Square."”
Award: AAA/CAA Four Diamond Lodgings 2015

Other Awards:
  • Lonely Planet Recommended

Guest Rooms

Guest rooms at the W Hotel Union Square are a bold contrast to the Beaux Arts architecture of the building, with contemporary furnishings in a patriotic red, white and blue color palette. Popular with business travelers, rooms feature ergonomic desks, minibars and flat-screen TVs, and all guests receive the W's signature Whatever/Whenever Service from the 24-hour Welcome Desk. Although Wi-Fi is complimentary in the Living Room and public spaces of the hotel, there is a daily charge for in-room use.

  • Bliss Spa in-room services (no on-site spa)
  • 24-hour access to newly renovated FIT gym

Standard room size:

274 square feet
  • Internet (with fee)
  • Premium channels
  • Workspace/desk
  • Minifridge
  • Bathrobes/slippers
  • Minibar
  • Shower/tub combo
  • Separate shower
  • Separate tub
  • Wireless Internet
  • Guest rooms with patios and balconies
  • Adjoining rooms available
  • High Price
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Guest Reviews

A hotel's guest rating is calculated using data provided under license by TripAdvisor. A total of 980 guests have reviewed the W New York - Union Square, giving it a rating of 4.0, on a scale of 1-5.

TripAdvisor Traveler Rating: 4.0 (based on 980 reviews)

Guest Reviews: Read most recent guest reviews



  • Room Service
  • Internet Access
  • Business Center
  • Dining
  • Pets Allowed
  • Parking
  • Meeting Rooms
  • Fitness Center

Location & Parking

Located in the 1911 Beaux Arts building that was once the home of Guardian Life, the W Hotel Union Square overlooks Union Square Park in the East Village, and it's within walking distance of the Flatiron and Gramercy Park neighborhoods. The Union Square Greenmarket is just steps from the hotel's front door and it features local produce, crafts and a variety of street performers.

  • The Metronome, one of the largest private commissions of public art, is located on the south side of Union Square
  • Several restaurants, boutiques and grocery store within walking distance
  • Access to multiple subway lines at Union Square station
  • 24-hour valet parking ($60 to $70)
  • 24-hour self-parking
  • Airport shuttle
  • Car service

Within walking distance of:

  • Bus stop
  • Train station
  • Subway/metro stop
  • Restaurants
  • Beach
  • Grocery store
  • Movie theater
  • Theater
  • Shopping


The W Union Square calls its lobby the Living Room and offers complimentary Wi-Fi service in the spacious, open area filled with comfortable sofas and chairs. In the evenings, the Living Room becomes a lounge with cocktail service. The hotel's 201 Bar & Restaurant, with an 85-seat dining room and seating on the mezzanine balcony, serves breakfast, lunch and dinner daily, though it does not have the same cache as the former Olives Restaurant operated by celebrity chef, Todd English.

  • 24-hour room service
  • Private dining in wine room on second floor available

Number of restaurants:

  • Fine dining
  • Casual dining
  • Quick service cafe/coffee shop/marketplace
  • Bar/lounge
  • Room service
  • 24-hour room service
  • Free breakfast




The hotel mainly caters to business travelers, but kids can select family-friendly DVDs from the hotel's video library.

  • Kid's room service options are available
  • Kids club
  • Cribs
  • High chairs


The newly renovated FIT gym at the W Union Square offers state-of-the-art cardio and weight training equipment and is open 24 hours daily with room key access.

  • Individual TVs at equipment stations
  • Jogging maps available from concierge
  • Union Square Park just outside hotel
  • Weight equipment
  • Cardio equipment
  • Yoga mats
  • Free fitness classes
  • Premium fitness classes (with fee)
  • Bicycles
  • Tennis
  • Guided runs
  • Paddle boats
  • Motor boats


The W New York Union Square features more than 7,000 square feet of event space with seven meeting rooms, including a 2,300-square-foot Great Room with a 23-foot-tall ceiling and the original architectural details of the 1911 Guardian Life Beaux Arts Building.

  • Up to 100,000 Starpoints signing bonus with meeting bookings
  • WIRED Business Center
  • Videoconferencing and audiovisual services available

Number of meeting rooms:

  • Business center
  • Meeting rooms
  • Meeting and event planners available


The W Hotel Union Square offers the Pets Are Welcome Program (P.A.W.) with an additional $25 per-day room charge and a $100 nonrefundable cleaning fee. Union Square Park is just outside the hotel for dog walks.

  • No size or weigh limits
  • Grooming and dog-walking services arranged through concierge
  • Pet birthday cakes available
  • Pets allowed (with fee)
  • Dog walking
  • Pet-sitting



While the grandeur of the original Beaux Arts architecture in the W Union Square's Great Room offers a stunning and historic wedding feel, the hotel's services offer a modern twist on traditional wedding planning. The W's Social Media Wedding Concierge Service can document the entire wedding process and upload the media to a variety of social media platforms.

  • Custom-created Wow Vows website with direct booking link
  • Starwood Honeymoon Concierge
  • Wedding packages include overnight accommodations for bridal couple on wedding night, a sparkling toast during the reception and up to 100,000 bonus Starpoints

Maximum wedding guest capacity:

  • Hotel hosts weddings
  • Outdoor space for weddings
  • Wedding planners available

Editor's note: Hotel information is updated periodically. If this is your property and you notice any inaccuracies, please let us know.

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W New York - Union Square

201 Park Avenue South | New York, NY 10003 [See Full Map]