- Type: Shopping
- Time to Spend: 1 to 2 hours
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Immortalized by Julia Robert's Pretty Woman shopping spree, Rodeo Drive is an upscale shopping street in Beverly Hills that features designer label stores and small private boutiques. The area is popular with wealthy shoppers, sunglass-wearing celebrities, and tourists hoping to see fashion icons. If you venture to Rodeo Drive, don't forget to look at the road itself: You'll spot some impressive and pricey vehicles.
Don't be afraid to browse. Most shop owners are used to sightseers walking the area with little intent to purchase anything. That said, some stores require appointments for entry, and those are generally off limits to tourists.
The shops and nearby eateries maintain varying hours of operation and are usually open every day. For more information and a store directory, check out the official Rodeo Drive website.