Santa Barbara

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Turner Forte/Courtesy of the Santa Barbara Conference and Visitors Buereau & Film Commission

Santa Barbara Travel Tips

Keep in Mind...

SB is for active beach-goers There is almost always something happening on one of Santa Barbara's beaches, whether there's an art walk or a volleyball game on East Beach. Join in the fun and rent a bike or surf board at a beachside shop.
Don't forget your wallet You won't get far without your credit cards. Santa Barbara drips with casual Californian luxury, which might look free, but, believe us, sustaining (or staying in) such a lifestyle demands some dough.
Pack layers You may be at the beach, but that doesn't come with a sunny guarantee. The mornings are usually foggy and cool until the afternoon, when the clouds leave and temperatures rise.

In the early 20th century when Flying A Studios opened its doors, Santa Barbara was slated to become the epicenter of America's movie-making industry. But the movie stars moved south to Los Angeles, and today's Santa Barbarans wouldn't want it any other way. On "America's Riviera," which stretches from San Francisco to L.A., Santa Barbara aspires for a casual yet fashionable elegance. Just take a look at the well-dressed pedestrians on State Street to comprehend the city's understated indulgence. And although some of America's budget-friendly favorites -- like Motel 6 and the McDonald's Egg McMuffin -- have their origins here, Santa Barbara's boutique shops and world-class resorts have a reputation for making a dent in your vacation savings. If you can afford the price tag, this quiet, seaside paradise might just be the ideal California retreat for you.