- Type: Beaches, Swimming/Pools
- Time to Spend: 2 hours to Half Day
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Flanking one of Tel Aviv's most popular hotel areas, Gordon-Frishman Beach boasts powdery sands and fantastic Mediterranean views. Because of its convenient location—just south of the Tel Aviv Marina and within walking distance of restaurants and cafés—Gordon-Frishman Beach is almost always laden with sunbathers and swimmers. When the Mediterranean's strong current kicks in, you can cool off at the beach's swimming pool. But for most Tel Aviv residents, Gordon-Frishman Beach is a prime spot for skilled volleyball players. According to one IgoUgo user, "This is the place to gather for beach volleyball, but be careful, you must be good enough to play, or you won't get a spot on the net!"
Gordon-Frishman Beach earned its name from Gordon and Frishman streets, the central Tel Aviv thoroughfares that lead to the sprawling sands. The beach is open all day, every day, and admission is free. The pool (part of the Gordon Health Club) is open from 6 a.m. to 7 p.m. Sunday through Thursday, from 6 a.m. to 6 p.m. on Friday, and from 8 a.m. to 6 p.m. on Saturday. Admission to the pool is 45 ILS (roughly $12 USD) on weekdays and 50 ILS (around $13 USD) on Fridays and Saturdays.