Bahnhofstrasse

One of Zürich's must-dos is a stroll along the sleek storefronts of the Bahnhofstrasse. Along the way, from Zürich Hauptbahnhof to the Lake Zürich, you'll find all kinds of high-end shops to strike your fancy: Tiffany & Co, Prada, Cartier, as well as numerous Switzerland-specific shops, including the Confiserie Sprüngli chocolate shop and the Gübelin AG jewelry and watch store.

A majority of recent travelers described the Bahnhofstrasse as a place to enjoy window-shopping and people-watching -- not a place for souvenir buying. One TripAdvisor user says, "I viewed it more as a tourist thing to see than a true shopping area for me as a budget traveler." If it's budget shopping you're after, head to the Neiderdorf and Langstrasse areas.