Fort Lauderdale, Fla.
During the 1960s, 1970s and 1980s, Fort Lauderdale, Fla., was the place to go for Spring Break. For six weeks every year, this quiet coastal town became a college playground, hosting beachside booze-fests and 24-hour parties. But as the end of the 20th century approached, the Ft. Lauderdale Visitors Bureau saw the need to tidy up the town's reputation. The replacement of budget hotels with high-end resorts and heavy restrictions on alcohol consumption forced students to seek out more lenient locales like South Padre Island, Texas.
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