Loews YouFirst

Overall Score 1.5-stars (1.51)
No. of Hotels in Network Fewer than 100
Property Diversity 3.0-stars
Geographic Coverage 1.5-stars
Ease of Earning Free Night N/A
Additional Benefits 2.5-stars
About these ratings

Program Review

Loews YouFirst benefits leisure and business travelers who frequent major American cities. In total, 17 Loews properties participate in the program in destinations like Orlando, Florida, New York City, Los Angeles and New Orleans. This program is based on the number of stays you accrue at Loews hotels: The more times you stay at a Loews hotel, the more benefits — like free Internet access, late checkouts and spa credits — you will receive. 

Pros & Cons

  • You can be upgraded to the most elite membership level after just 10 stays
  • If you do not earn enough stays per year to maintain your membership status, you will only be downgraded one tier
  • Free nights are not a rewards option with the Loews YouFirst program
  • Only 17 hotels participate in the program
  • Limited ways to earn rewards


Loews YouFirst does not operate on a points system, but rather on a stay-based system. The number and types of benefits you receive is based on how many nights you stay in participating Loews Hotels in a calendar year. As you accrue more stays, you can earn perks like free Internet access and complimentary room upgrades.

Can Points Expire? YES

Can Earn Points On...

  • Hotel Stays

Can Use Points On...

  • Room Upgrades
How to Earn and Use Points»

Membership Levels

The Loews YouFirst program is divided into four membership tiers: basic membership, Blue, Gold and Platinum.

How Membership Works»

The Fine Print

  • You will be considered an active member of the Loews YouFirst program if you have stayed at a participating Loews property during the previous 12 months.
  • A qualifying stay is defined as all consecutive nights in a Loews hotel, even if you check in and out of the hotel during that time.
  • Non-qualifying rates include reservations booked through a third-party website, a discount program or with a promotional offer.
  • Some discounts — like AAA and AARP — will not prevent you from earning a qualifying stay.
  • Only one Loews YouFirst member per room will receive credit per stay.
  • The Hard Rock Hotel at Universal Orlando and Universal's Cabana Bay Beach Resort do not qualify for YouFirst benefits.

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