Positano picture
Eugeny/Getty Images

Price & Hours

Free

Details

Beaches, Cafes, Churches/Religious Sites, Entertainment and Nightlife, Shopping, Sightseeing, Free, Neighborhood/Area Type
More than Full Day Time to Spend
4.9scorecard
  • 5.0Value
  • 4.5Food Scene
  • 5.0Atmosphere

If you only have time to visit one town in the Amalfi Coast, it should be Positano. Positano is everything you'd dream the Amalfi Coast to be; lush cascading cliffs stacked with colorful Mediterranean architecture, luxury yachts and speed boats docked on turquoise waters, and narrow streets and ornate stairways lined with boutiques and trattorias. And of all the towns on the coast, Positano caters to visitors the most, offering up the most hotels of any destination in the region. What's more, Sita buses and ferries stop directly in Positano and many Amalfi Coast boat tours depart from here. 

Positano also boasts some of the Amalfi Coast's most beloved beaches. Marina Grande Beach is the most famous and most central, sitting at the base of the colorful seaside town. There's also the Fornillo Beach, another traveler favorite, located less than a half-mile east of Marina Grande Beach. Fornillo Beach can be accessed directly from Marina Grande via the cliffside Sentiero degli Innamorati pathway, an attraction in its own right. For a truly secluded shoreline, check out Arienzo Beach, which is situated between two cliffs and is accessible via a 300-step stairway. 

Beyond the beaches, visitors will find plenty else to do. You can explore Roman ruins near the stunning Collegiate Church of Santa Maria Assunta or travel farther upward to the villages of Montepertuso or Nocelle. These very small mountaintop areas offer an unmatched bird's-eye view of the region. In addition to beaches and vistas, Positano is also a shopper's paradise. Here, travelers can find one-of-a-kind pieces including antiques big and small, Vietri ceramics and handmade, made-to-measure fashions for which the Amalfi Coast is famous for. Venture into Safari I Sandali for bespoke leather sandals or Maria Lampo for traditional Positano Moda clothing. But above all, travelers find simply walking around and admiring the city's stunning scenery to be the best activity Positano has to offer. You can reach Positano by car via the Amalfi Highway or by the Sita bus. For more information about Positano, visit the Positano Tourism Board's website

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More Best Things To Do in Amalfi Coast

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 Beaches
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1 of 5
#2 Hike

Though the Amalfi Coast is the kind of place where you should kick back, relax and soak up the stunning scenery, you'd be missing out on all it has to offer if you didn't make room for a little adventure in your itinerary. In between the coast's various towns are

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