Heineken Experience
Heineken Experience
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Key Info

Stadhouderskade 78

Price & Hours

18 euros (about $22.25) for adults; 14.50 euros (around $18) for kids 12-17; free for kids 11 and younger
Mon-Thurs 10:30 a.m.-7:30 p.m. | Fri-Sun 10:30 a.m.-9 p.m.

Details

Tours, Wineries/Breweries Type
1 to 2 hours Time to Spend
3.8scorecard
  • 4.0Value
  • 4.0Facilities
  • 4.0Atmosphere

The Heineken Experience, which takes place in the old Heineken Brouwerij (Heineken Brewery), is a must-do for fans of the fermented beverage. And according to its website, the Heineken Experience will dip visitors "chin deep" into the popular beer. Among the attractions housed in the century-old factory are a virtual-reality ride, a history of the Heineken family and a free beer tasting. A downloadable app takes visitors on a historical journey through the factory (available for iPhones and Androids). You should note that only those 18 and older are able to partake in the tasting.

Although some recent travelers highly recommend taking the tour at the Heineken experience, others described it as a marketing ploy rather than a tutorial in the beer-brewing process (the real brewery used for production sits on the outskirts of Amsterdam; this location is simply a museum).

The brewery is open daily (Monday through Thursday from 10:30 a.m. to 7:30 p.m. and Friday through Sunday from 10:30 a.m. to 9 p.m.); during July and August, the Heineken Experience is open every day from 10:30 a.m. to 9 p.m. Adult tickets cost 18 euros (about $22.25). Tickets for kids (ages 12 to 17) cost 14.50 euros (about $18); children ages 11 and younger are admitted for free (keep in mind children are only allowed to enter with an adult and are not served any alcohol). The Heineken Experience is accessible via the 7, 10 and 24 tram routes, and indoor parking is available nearby. For more information, visit the website

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