I amsterdam Letters picture
Michel Curi/Flickr

Key Info

Evert van de Beekstraat 202

Price & Hours

Free
24/7 daily

Details

Sightseeing, Free Type
Less than 1 hour Time to Spend
4.1scorecard
  • 5.0Value
  • 0.0Food Scene
  • 3.0Atmosphere

Measuring more than 6 feet tall and 77-plus feet wide, the red-and-white "I amsterdam" sign is a prime place for a photo op. You'll find the main set of letters situated inside Amsterdam Airport Schiphol; however, multiple versions are typically on display throughout the city.

Although some previous visitors were disappointed that the main sign no longer sits in front of the Rijksmuseum, many enjoyed snapping pics of the smaller version at the airport. An additional set of letters appears at various events throughout the year, so if you plan on attending a large festival while in town, look around to see if the sign is on-site. You can also spot the letters while jogging the track by Sloterplas lake, but some characters in this set lie flat, so it's not ideal for photographing.

All versions of the "I amsterdam" letters are free to visit 24 hours a day. For a chance to be featured on the Amsterdam tourism board's Instagram feed, be sure to add #iamsterdam to your posted photos. Additional information about where to find the signs is available on the tourism board's website.

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More Best Things To Do in Amsterdam

Vondelpark
Jordaan
Type
Time to Spend
1 of 24
#1 Vondelpark

Located southwest of the city center, the 116-acre Vondelpark is the favorite leafy retreat of just about everyone. Not only is it the largest city park in Amsterdam, it's also one of the most revered in all of the Netherlands. Most recent travelers said they enjoyed people-watching and picnicking at the park, but other reviewers recommend avoiding a late-night visit as the park can be a little frightening once the sun sets. During the day, though, the park is filled with couples, families and friends, and is definitely worth a visit.

Ponds, fields and playgrounds are connected by winding paths, which also run by an open-air theater, a rollerblade rental, a rose garden, several cafes and a range of statues and sculptures. Open dawn to dusk, you can take trams 1, 2 or 5 to the Leidseplein, and you'll have just a quick two-minute walk to reach the park's entrance. The park is free to visit.

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