Matira Beach is the largest public access beach in Bora Bora making it extremely popular with visitors. The water is crystal-clear and the sand is soft and downy. Matira Beach is also peppered with resorts, shops and eateries, so it's a convenient place to spend most of a day. 

Travelers and locals alike have nothing but positive things to say about the beach. Most comment on the incredibly blue water and how the shoreline is rarely ever crowded making it the perfect place for some rest and relaxation. But save your snorkeling for another beach, as the shallow waters aren't the best for spotting sea life. If you don't have time to spend a whole day at the beach, many say the sunsets are at least worth a visit.