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Icona Diamond Beach

9701 Atlantic Avenue | Lower Township, NJ 08260-3309  [SEE MAP]Lower Township, NJ  [SEE ADDRESS]

Courtesy of Icona Diamond Beach

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Top-notch coastal cuisine and staff at this beachfront hotel
Recent guests thought the bathrooms were small
As its name suggests, this hotel is located along Diamond Beach, one of New Jersey's select private beaches located about 5 miles northeast of Cape May. The property's 108 studios and suites all boast full galley kitchens, Keurig coffee makers and floor-to-ceiling windows with Atlantic Ocean views, plus many feature balconies. Despite the impressive sea views, several recent guests were disappointed with their digs due to the small size of the bathrooms. Outside of the accommodations, lodgers will find two on-site eateries: Coastal Blue, which serves fresh-off-the-boat seafood, and Bungalow No. 7, an oceanfront eatery known for signature cocktails and live music. Recent visitors described both the cuisine and the staff here as "outstanding," pointing out that the "amazing" dinners at Coastal Blue are not to be missed. The property is also home to a fitness center and a seasonal outdoor pool, along with a splash pool for kids. The beach staffs lifeguards from May through September, and there are umbrellas and loungers available for an additional fee.
Lower Township, NJ
Hotel Class
Property Type
Resort, 102 rooms
Primary View



  • 4.0Hotel Class


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Guest Reviews

A hotel's guest rating is calculated using data provided under license by Tripadvisor. A total of 1755 have reviewed the Icona Diamond Beach, giving it a rating of 5, on a scale of 1-5.

Tripadvisor Travel Rating: 

Tripadvisor Travel Rating: Tripadvisor Traveler Rating 5 based on 1755 reviews 5.0 (based on 1755 reviews)

Guest Rooms

Inside ICONA Diamond Beach's studios and suites, travelers will find modern wooden furnishings and light blue, gray, white and yellow color schemes. The resort's most basic accommodations, the Value King Studios, offer limited views of the area and 302 square feet of space. Standard amenities include fully equipped galley kitchens, Keurig coffee makers, flat-screen TVs and combination showers and tubs.
  • Select accommodations have Juliet or full balconies
  • In-room Wi-Fi access, coffee and bathrobes covered by 7 percent resort fee

Standard room size302 square feet

  • Premium channels
  • Workspace/desk
  • Minifridge
  • Bathrobes/slippers
  • Minibar
  • Shower/tub combo
  • Separate shower
  • Separate tub
  • Internet
  • Wireless internet
  • Free internet
  • Fee for internet usage
  • Guest rooms with patios and balconies
  • Adjoining rooms available

Location & Parking

This Jersey shore resort in Wildwood Crest, New Jersey, overlooks one of the state's only private beaches. At the northern end of the beach, visitors will find Wildwood Boardwalk, which has a convention center, amusement park rides and sights like Seaport Aquarium and Splash Zone Water Park. A few shops and restaurants are also situated within walking distance, but the bulk of the region's amenities are located 2 miles northeast at the boardwalk or 5 miles southwest in Cape May.
  • Cape May Airport is 8 miles northwest; Atlantic City International Airport sits approximately 45 miles northeast
  • Use of one parking space per suite covered by daily resort fee
  • 24-hour valet parking ($15)
  • 24-hour self-parking (free)
  • Airport shuttle
  • Car service

Within walking distance of:

  • Bus stop
  • Restaurants
  • Movie theater
  • Train station
  • Beach
  • Theater
  • Subway/metro stop
  • Grocery store
  • Shopping


Two dining options are available at this resort. Coastal Blue Oceanside Bar & Grill dishes up contemporary American cuisine, with an emphasis on fresh seafood and local produce. And at the seasonal Bungalow No. 7 Beach Bar, diners can savor cocktails and casual bites like salads, burgers and pizzas.
  • Coastal Blue offers indoor and alfresco dining
  • Fire pits and live music at beach bar
  • All accommodations have kitchens
  • Snacks, beers and wines sold in on-site pantry

Number of restaurants2

Cuisine TypesAmerican

  • Fine dining
  • Casual dining
  • Quick service cafe/coffee shop/marketplace
  • Bar/lounge
  • Room service
  • 24-hour room service
  • free breakfast


In addition to the property's private beach (which is staffed by lifeguards annually from May to September), visitors have access to a heated outdoor pool and a splash pool for kids. The larger pool is open seasonally from May through October and features lounge chairs and umbrellas on its sun deck.
  • Free pool towels
  • Seasonal poolside service available from Coastal Blue Oceanside Bar & Grill
  • Bar with cocktails and casual bites located at beach
  • Lap pool
  • Wading pool
  • Lazy river
  • Family pool
  • Infinity pool
  • Whirlpool/hot tub
  • Adults-only pool
  • Lifeguard on duty
  • Poolside service
  • Waterslide
  • Deck chairs or cabanas
  • Pool bar


Families have access to a beach and two pools at this property. At the beach, kids 5 and older can sign up for surf lessons taught by the resort's certified lifeguards. The on-site pools include a small splash pool for younger children and a larger family-friendly option with water jets. Both are surrounded by lounge chairs.
  • Pool towel service covered by daily resort fee
  • Kids Club
  • Free Kids Club
  • Fee for Kids Club
  • Cribs
  • High Chairs


A fitness center with cardio and weight-training equipment is available at ICONA Diamond Beach. The small facility overlooks the property's beach. Guests can also take surfboarding lessons on-site.
    • Weight equipment
    • Cardio equipment
    • Yoga mats
    • Free fitness classes
    • Premium fitness classes (with fee)


    At ICONA Diamond Beach, business travelers have access to more than 9,500 square feet of event space. The property's three meeting rooms are ideal for intimate affairs with up to 85 attendees and come equipped with private restrooms and wet bars. Other venue options include a tented pavilion with ocean views and hardwood floors, the rooftop and Coastal Blue Oceanside Bar & Grill's dining room and terrace. The largest option, The Pavilion, can accommodate up to 300 guests for receptions.
    • Rooftop can be tented
    • On-site event planners can arrange team-building exercises, catering services and more
    • All-inclusive meeting packages

    Number of meeting rooms3

    • Business center
    • Meeting rooms
    • Meeting and event planners available


    Couples can tie the knot at ICONA Diamond Beach. The property's private beach offers a picturesque backdrop for ceremonies, while other venues like The Pavilion, the Lani Rooftop and Coastal Blue Oceanside Bar & Grill can be reserved for receptions, cocktail parties and more. But keep in mind that The Pavilion is only available from May through October.
    • Catering services
    • Largest space can accommodate up to 300 people for receptions

    Maximum wedding guest capacity300

    • Hotel hosts weddings
    • Outdoor space for weddings
    • Wedding planners available

    Editor’s note: Hotel information is updated periodically. If this is your property and you notice any inaccuracies, please let us know.

    Find the Best Price

    at the Icona Diamond Beach

    Navigate forward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

    Navigate backward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

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