Marriott Shoals Hotel & Spa

10 Hightower Place | Florence, AL 35630  [SEE MAP]Florence, AL  [SEE ADDRESS]

Courtesy of Marriott Shoals Hotel & Spa

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Overlooking the Tennessee River, the Marriott Shoals Hotel & Spa is described by recent guests as a pleasant surprise in the northern Alabama town of Florence. Guests say Southern hospitality is alive and well here, noting that everyone — from the front desk staff to the restaurant servers — is polite and friendly. The hotel offers two distinct dining venues, the 360 Grille (which offers revolving 360-degree views of the river) and the more casual Swampers Bar and Grill that features live music in the evenings. When it's time to bed down, guest rooms feature balconies, pillow-top mattresses, minifridges, flat-screen TVs and complimentary Wi-Fi access, as well as bathrooms with separate tubs and showers. Recent guests said they found the rooms to be clean, spacious and comfortable. When they venture outside their rooms, visitors can spend their time getting treatments at the 6,000-square-foot Spa at the Shoals, working out in the fitness center or swimming and sunbathing at the outdoor pool. The only complaint from recent guests: the entrance to the hotel isn't clearly marked so finding it can be a little tricky. Members of the Marriott Rewards program can earn and use points here.
Florence, AL
Hotel Class
Property Type
Hotel, 199 rooms
Primary View



  • 3.5Hotel Class
  • GOODCritic Rating


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Critic Reviews

  • AAA/CAA Four Diamond Awards 2019

Guest Reviews

A hotel's guest rating is calculated using data provided under license by Tripadvisor. A total of 661 have reviewed the Marriott Shoals Hotel & Spa, giving it a rating of 4.5, on a scale of 1-5.

Tripadvisor Travel Rating: 

Tripadvisor Travel Rating: Tripadvisor Traveler Rating 4.5 based on 661 reviews 4.5 (based on 661 reviews)

Guest Rooms

Guest rooms at the Marriott Shoals feature neutral tones and traditional wood furnishings. Amenities include pillow-top mattresses, minifridges and coffeemakers as well as flat-screen TVs and complimentary Wi-Fi. Bathrooms feature granite countertops and separate showers and soaking tubs.
  • All rooms feature balconies

Standard room size320 square feet

  • Premium channels
  • Workspace/desk
  • Minifridge
  • Bathrobes/slippers
  • Minibar
  • Shower/tub combo
  • Separate shower
  • Separate tub
  • Internet
  • Wireless internet
  • Free internet
  • Fee for internet usage
  • Guest rooms with patios and balconies
  • Adjoining rooms available

Location & Parking

Situated on the banks of the Tennessee River, the hotel is located in Florence, Alabama. Close to the University of North Alabama and other area attractions like Alabama Music Hall of Fame, Fame Recording Studio and Frank Lloyd Wright's Rosenbaum House, the hotel borders Veterans Memorial Park.
    • 24-hour valet parking ($16)
    • 24-hour self-parking (free)
    • Airport shuttle
    • Car service

    Within walking distance of:

    • Bus stop
    • Restaurants
    • Movie theater
    • Train station
    • Beach
    • Theater
    • Subway/metro stop
    • Grocery store
    • Shopping


    The hotel has two restaurants, including the 360 Grille located on the top floor and revolves to offers panoramic views of the Tennessee River. For a more casual meal, Swampers Bar and Grill features traditional Southern cuisine and live music.
    • Reservations required at 360 Grille
    • Buffet and continental breakfast options available

    Number of restaurants2

    Cuisine TypesAmerican

    • Fine dining
    • Casual dining
    • Quick service cafe/coffee shop/marketplace
    • Bar/lounge
    • Room service
    • 24-hour room service
    • free breakfast


    The hotel offers two pools, one indoors and one outdoors, both equipped with whirlpools. The indoor pool is heated and the outdoor pool features fountains and a waterslide.
      • Lap pool
      • Wading pool
      • Lazy river
      • Family pool
      • Infinity pool
      • Whirlpool/hot tub
      • Adults-only pool
      • Lifeguard on duty
      • Poolside service
      • Waterslide
      • Deck chairs or cabanas
      • Pool bar


      The Spa at the Shoals features 6,000 square feet and offers a variety of treatments including massages, facials, body treatments and couples treatments. The spa features separate men's and women's lounges with steam rooms and saunas.
      • Waxing services also available
      • Spa lunch menu available

      Services offered:

      • Massage
      • Facial
      • Body Treatments (i.e. scrubs, wraps)
      • Salon services
      • Outdoor treatment area
      • Steam room
      • Sauna


      While there are no specific amenities for families, the hotel features the River Heritage Park, a water splash pad with music and lights, during the warmer months.
        • Kids Club
        • Free Kids Club
        • Fee for Kids Club
        • Cribs
        • High Chairs


        The hotel offers a modest fitness center that's equipped with cardio and weight-training machines as well as free weights.
        • Indoor and outdoor pools large enough for laps
        • Weight equipment
        • Cardio equipment
        • Yoga mats
        • Free fitness classes
        • Premium fitness classes (with fee)


        The hotel offers over 40,000 square feet of event space, with the largest space being able to accommodate up to 2,000 guests. Multiple venues can be separated into breakout spaces or combined for larger spaces.
        • Full-service business center
        • on-site audiovisual equipment and support available

        Number of meeting rooms19

        • Business center
        • Meeting rooms
        • Meeting and event planners available


        The Marriott Shoals Hotel & Spa allows pets for a non-refundable $75 one-time fee.
          • Pets allowed (with fee)
          • Dog walking
          • Pet-sitting


          The hotel is equipped to host weddings of almost any size in a variety of venues including an outdoor amphitheater. The largest space, the Shoals Ballroom, can accommodate up to 1,500 guests for the ceremony or 1,000 seated banquet-style.
          • On-site Marriott Ceritified Wedding Planners

          Maximum wedding guest capacity1000

          • Hotel hosts weddings
          • Outdoor space for weddings
          • Wedding planners available

          Editor’s note: Hotel information is updated periodically. If this is your property and you notice any inaccuracies, please let us know.

          Find the Best Price

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