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Crystal World picture in Innsbruck
Allan Watt / Flickr

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  • Museums, Sightseeing Type
  • 2 hours to Half Day Time to Spend
2.5
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You've certainly seen these sparkling, diamond-like jewels. Today, they appear on just about everything -- dresses, purses, sculptures, microphones, chandeliers and more. Innsbruck, the origin of the dazzling gems, hosts Swarovski Crystal Word just outside downtown to display the intriguing possibilities of this created and cut material. So it would appear that it's Swarovski crystal -- and not gold -- that glitters in Austria.

In fact, Swarovski Kristallwelten has been described as the Disney World of Crystal; however, in reality, the theme park is more akin to a large contemporary art exhibition featuring the prized gems. You'll find crystalline reproductions of artwork by famous artists such as Andy Warhol. And the most impressive feature of all greets you at the entrance -- a gigantic glimmering bust that spits water into a pool. Still, as one TripAdvisor user confesses: "Our visit … was a complete waste. We saw nothing interesting except for the 300,000 karat cut crystal. … The brochure said we would see the work of the world's top designers. Instead we just walked through rooms full of nothing satisfactory."

Visitors are also put off by the steep cost of entry. Swarovski Crystal World, open daily from 9 a.m. to 6:30 p.m., charges €9.50 EUR (or about $13 USD). Plus there's a park shuttle (running every two hours from downtown Innsbruck) that costs nearly as much as the admission fee (€8.50 EUR, or about $12 USD). The shuttle fare and park admission is covered for those who have the Innsbruck Card. For more information, check out the park's website.

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Hotels Nearby

  • Thing to Do
  • Hotel
Hotel Jaegerhof

Hotel Jaegerhof ...

  • 2.6 Miles Away
  • 4.0-star Hotel Class
Hotel Der Reschenhof

Hotel Der Reschenhof ...

  • 3.4 Miles Away
  • 4.0-star Hotel Class
Parkhotel Hall

Parkhotel Hall ...

  • 4.3 Miles Away
  • 4.0-star Hotel Class
See all hotels in Innsbruck »

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#1 Maria-Theresien-Strasse (Maria Theresa Street) Acting as the triumphant entrance into the medieval Innsbruck, Maria Theresien-Strasse funnels visitors through a long procession of shops and restaurants. The avenue, though historic, has now become a bit ... Read more » Oberau-Online / Flickr

#2 Olympia SkiWorld Innsbruck The Stats: 81 mountain railways and lifts, 170 miles of runs, a 7,710 foot vertical drop, and nine different parks. With those types of numbers, Olympia SkiWorld Innsbruck is ... Read more » nikcname / Flickr

#3 Schloss Ambras The 16th-century Schloss Ambras consists of two parts. In the Upper Castle you'll find numerous regal rooms to explore, not to mention a phenomenal portrait gallery featuring the works ... Read more » fchelaru / Flickr

#4 Bergisel Ski Jump Built by visionary architect Zaha Hadid, this Olympic facility is a literal high point of any Innsbruck trip. At its peak, the structure reaches 820 feet above the city. From ... Read more » Ross Hill / Flickr

#5 Cathedral of St. James The tolling bells and multiple clocks of the Cathedral of St. James have kept the town on time for almost three centuries. But it's more than just an oversized ... Read more » äquinoktium / Flickr

#6 The Golden Roof (Goldenes Dachl) Most roll their eyes at the suggestion: Go see a roof. But if you don't take a few photos atop the Goldenes Dachl then people won't believe that ... Read more » Oberau-Online / Flickr

#7 Alpenzoo While the Alpenzoo's claim to fame is "the highest zoo in Europe," visitors are more impressed with the critters than the elevation. The park specializes in caring for creatures ... Read more » NH53 / Flickr

#8 Hofburg (Imperial Palace) Sandwiched between the Golden Roof and the Cathedral of St. James, this imposing Baroque palace was once the royal residence for many monarchs of the Hapsburg Empire. Dating back to ... Read more » RachelH / Flickr

#9 Stadtturm (Town Tower) Completed in 1450, this 200-foot high structure originally housed prisoners, but not anymore. Someone must've realized that this panorama was too good for the city's convicts. Many consider ... Read more » nevstokes / Flickr

#10 Swarovski Crystal World You've certainly seen these sparkling, diamond-like jewels. Today, they appear on just about everything -- dresses, purses, sculptures, microphones, chandeliers and more. Innsbruck, the origin of the dazzling gems, hosts ... Read more » Allan Watt / Flickr

Maria-Theresa Street picture in Innsbruck
Olympia SkiWorld Innsbruck picture in Innsbruck
Schloss Ambras picture in Innsbruck
Bergisel Ski Jump picture in Innsbruck
Cathedral of St. James picture in Innsbruck
The Golden Roof picture in Innsbruck
Alpenzoo picture in Innsbruck
Hofburg Imperial Palace picture in Innsbruck
Stradtturm picture in Innsbruck
Crystal World picture in Innsbruck
Maria-Theresa Street picture in Innsbruck
Olympia SkiWorld Innsbruck picture in Innsbruck
Schloss Ambras picture in Innsbruck
Bergisel Ski Jump picture in Innsbruck
Cathedral of St. James picture in Innsbruck
The Golden Roof picture in Innsbruck
Alpenzoo picture in Innsbruck
Hofburg Imperial Palace picture in Innsbruck
Stradtturm picture in Innsbruck
Crystal World picture in Innsbruck

Oberau-Online / Flickr

Innsbruck is not afraid to tout its Olympic heritage and world-class ski slopes. nikcname / Flickr

fchelaru / Flickr

Even when it's not covered in snow, this Olympic ski jump facility attracts visitors because of the spectacular view over the city. Ross Hill / Flickr

äquinoktium / Flickr

The Golden Roof in Aldstadt is Innsbruck's most famous, overrated, attraction. Oberau-Online / Flickr

A brown bear takes a dip at the Alpenzoo, just outside of Innsbruck's downtown. NH53 / Flickr

The Hofburg's elegant exterior matches the decadence of the nearby Golden Roof. RachelH / Flickr

The Stradtturm is a famous monument and gorgeous lookout in Aldstadt. nevstokes / Flickr

Allan Watt / Flickr

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