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Key Info

18-12 Ulji-ro 6 Ga, Jung-gu

Price & Hours



Free, Neighborhood/Area, Shopping Type
2 hours to Half Day Time to Spend


  • 5.0Value
  • 4.0Food Scene
  • 3.5Atmosphere

Dongdaemun isn't just a market – it's a shopping mecca. Encompassing 10 city blocks, Dongdaemun features 26 malls, 30,000 specialty shops and scores of wholesale stores, making it place to go if you need, well, anything. Make sure to get a map of the district. With all the options available, there's no way you're going to be able to navigate this overwhelming, multi-street shopping complex without some guidance. Though if you want to try, you'll have plenty of time: Dongdaemun Market is open 24 hours per day and many shops stay open till as early as 5 a.m.

Most of the malls in Dongdaemun feature a mix of retail and wholesale shops, though it's good to know which sell the most of what. The best way of navigating this mammoth fashion hub is to split the area up by Jangchungdan-ro, a big street that runs through Dongdaemun Market. West of Jangchungdan-ro, you'll find malls that appeal more to tourists. Doota (located in Doosan Tower), Migliore, Good Morning City and Hello apM sell a mix of retail and wholesale items but have multilingual information desks and currency exchanges. East of Jangchungdan-ro, you'll find more malls that sell more wholesale than not. These include Designer's Club, Gwanghee Fashion Mall and Nuzzon. Though if all you're after is wholesale, hit up Pyeonghwa Fashion town north of the Doosan Tower. When your stomach starts to rumble, head over to Mukja Golmok, which translates to "Let's Eat Alley." There, you can find a smorgasbord of Korean cuisine.  

Recent travelers were overwhelmed by Dongdaemun Market and had mixed reviews about the shopping. Some found the clothes to be expensive while others found them to be cheap, and others said the prices you find at the mall can easily be found elsewhere. Some visitors say more affordable wares can be found in the stalls that dot the shopping area, while other visitors said you'll score the best discounts if you buy in bulk. Either way, visitors say this is a must for fashion lovers, but if you don't like crowds, you might want to skip this attraction.

The closest subway stops to Dongdaemun are Dongdaemun History & Culture Park Station on Line 2 and 5 and Dongdaemun Station on Line 1, exit 7 and 8. If you take exit 14 from the Dongdaemun History & Culture Park, you'll find a multilingual information center for the mall in front of the station. For more information, visit the Korea Tourism Organization's official website.

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