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BIKEWORLDTRAVEL/SHUTTERSTOCK

Key Info

Insa-dong Jongno-gu

Price & Hours

Free

Details

Free, Neighborhood/Area, Shopping Type
2 hours to Half Day Time to Spend

scorecard

  • 5.0Value
  • 4.0Food Scene
  • 4.5Atmosphere

In this quaint central-Seoul neighborhood, you can find everything from hanbok (traditional Korean clothing) to herbal teas to calligraphy supplies. About 40 percent of Korean crafts are exchanged in Insadong, though ceramics are the prized goods here. Insadong's alleys, which are lined with street vendors, wooden tea houses, galleries and restaurants, stretch from the Anguk-dong Rotary to Tapgol Park. By shopping here, you'll be contributing to centuries of Korean history – Insadong was central to painters during the Joseon Dynasty and continues to be a hub for artistry today.

Recent visitors lauded Insadong as a great place to buy cultural souvenirs, but they also appreciate its fun atmosphere. Guests say there are always lots of people coming to and fro as well as street performers and artists hanging around, waiting for interaction. For a trip back in time, visit Insadong on the weekends when motor vehicles are prohibited on its winding streets, adding to its quaint, Old World vibe. While the atmosphere is undoubtedly fun, visitors suggest those wanting to experience Insadong without crowds come during the weekdays. 

You can reach Insadong via the subway from either Anguk Station on Line 3 (exit 6) or from Jonggak Station on Line 1 (exit 3). For more information about Insadong, visit the Korea Tourism Organization's official website.

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